Ignoring the fact that this is from Apple from a moment, the words here are a good way of approaching things we do in life.
if everyone is busy making everything
how can anyone perfect anything?
we start to confuse convenience
abundance with choice.
designing something requires
the first thing we ask is
what do we want people to feel?
delight, surprise, love, connection
then we begin to craft around our intention.
it takes time…
there are a thousand no’s
for every yes.
we simplify, we perfect, we start over
until everything we touch
enhances each life
only then do we sign our work.
Designed by Apple in California